I'm First

About the campaign

I'm First is a campaign that honors the first-generation experience at Northwestern through storytelling and awareness-building. The campaign includes four elements. A Community Directory, offering students an opportunity to connect with a faculty or staff who share their First-Gen identity. First-Gen Fridays, a social media campaign aimed at celebrating First-Gen identity. Every Friday students are encouraged to wear their first-gen swag and post a selfie to spread the word. Lastly, First-Gen Events, featuring keynote speakers who focus on the first-gen experience.

brand elements

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