About the campaign
During the height of COVID we all had to quickly come up with alternative solutions to classic events. Northwestern's annual staff awards celebration was no different. This series of animated videos became the alternative to hosting an in-person event. These videos were teased on social media and winners were announced daily, turning an annual one-night celebration into a week-long "physically distant, socially connected” trending event. Staying away from a cliché PowerPoint presentation, I wanted these videos to exude a social media influencer vibe, To do so, I designed this animation that allowed the northwestern logo, introduction typography, and abstract images to dance on screen.
8 videos were created for this series.
